Kubota North America Corporation Acquires Bloomfield Robotics, Inc.,

GRAPVEVINE, Texas (September 11, 2024) – Kubota Corporation, Osaka, Japan, through its 
North American subsidiary, Kubota North America Corporation, has acquired Bloomfield 
Robotics, Inc., a Pittsburgh-based company. Bloomfield provides a service that monitors the
health and performance of specialty crops, one plant at a time, using advanced imaging and 
artificial intelligence (AI) to growers across seven countries and three continents.

“We are excited to announce the acquisition of Bloomfield Robotics, a natural evolution 
of our successful partnership through Kubota’s support of open innovation,” stated M. Brett 
McMickell, Chief Technology Officer for Kubota North America. “Combining AI-driven 
technology with our legacy quality products will enable Kubota to solve real issues facing 
agriculture. This acquisition is a key milestone for Kubota’s strategic vision to provide 
comprehensive smart agriculture solutions.”

Bloomfield’s cameras are the foundation for a new Software as a Service (SaaS) that 
provides plant-level health and performance assessments for growers of grapes (e.g., wine, table, 
and juice), blueberries, and other specialty crops. Bloomfield’s purpose-built cameras are easily
mounted on tractors and other vehicles common to farming and allow for the capture of detailed 
plant-level, geo-located images for the entire farm. These images are then translated into crop  data such as color, maturity, and size of the fruit using Bloomfield’s AI. The result is
unprecedented insights into harvest timing and yield, which enables meaningful operational efficiencies, better timed harvests, reduced labor costs, and increase asset utilization.

“The Bloomfield vision from our founding was to provide continuous plant-level
knowledge to every specialty crop farmer around the world. This acquisition brings that vision
forward at a scale and speed we could not have imagined. Fortunately, we’ve been working
closely together for over two years, so we have a running start at achieving this vision. We’re truly excited for what’s to come,” said Mark DeSantis, President and CEO of Bloomfield
Robotics.

The level of mechanization and automation in specialty crop farming, such as fruits,
vegetables, and tree nuts, lags behind advancements incorporated in the cultivation of row crops.
Innovative solutions to integrate data with automated systems, operational robotics, and other
assets are needed. The specialty crop market overall has become a focal point of Kubota’s
strategic attention and efforts to shape the future of agriculture. 

About Kubota North America Corporation 
Kubota North America Corporation (KNA), with headquarters in Grapevine, Texas, serves as the central business
hub for all KNA companies in the U.S. and Canada, where leadership closely connects resources and shares talent
across all lines of Kubota’s business. Kubota Corporation, based in Osaka, Japan, and together with its subsidiaries,
manufactures and sells a range of machinery, including tractors, construction equipment, lawn and garden
equipment, hay tools and other performance-matched implements to the North American market. For product
literature or dealer locations, contact: Kubota North America, 1000 Kubota Drive, Grapevine, TX 76051, (888) 4- KUBOTA [(888) 458-2682], Ext. 900, or visit KubotaUSA.com or Kubota.ca.  

About Bloomfield Robotics, Inc.
Bloomfield Robotics is a Pittsburgh-based company that develops AI-driven plant imaging technology for use in
specialty crops. Bloomfield's mission is to make every farm vehicle a continuous data collection platform that
assesses the health and performance of every plant in the specialty crop space by providing plant-level insights to
help growers make more informed management decisions.