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Canadian Football League Partnership


Canadian Football League Partnership
Kubota Canada Ltd. (KCL) has been a proud partner of the Canadian Football League since 2011. In that time, KCL has been involved with many exciting and memorable football occasions that have grown our brand and made our partnership successful. Like the 100th Anniversary of the Grey Cup celebrated in 2012 with a cross-country train tour and Grey Cup game in Toronto; the re-birth in 2014 of a CFL team in Ottawa and their stunning 2016 Grey Cup win in only their third year of existence; the re-branding of the CFL in 2015 – new logo and a new tagline, “WWMO - What We’re Made Of”; and most recently a new League Commissioner, Randy Ambosie, who is not only a former CFL player and passionate CFL promoter, but a successful businessman and genuinely nice guy. It’s no coincidence that during this time, Kubota Canada has doubled its business volume twice.

Official Partner

As an official partner, Kubota receives the right to use CFL and Grey Cup intellectual properties, promotional rights, digital advertising, signage and in-stadium exposure throughout the playoffs and Grey Cup. In turn, Kubota provides all play off and Grey Cup host stadiums with Kubota equipment for grounds maintenance and special event support.
"The CFL is such a natural fit for our Kubota brand, our dealers, and of course, our customers," said Bob Hickey, President of Kubota Canada. "Through our partnership with this uniquely Canadian sports property, we connect with customers and fans alike through our mutual love of this great Canadian game.”